网上看到一个新闻稿服务商PRWeb的10个心愿。转录如下，做为公关同行的new year's re">solution，还是有点参考意义的，其中我认为特别有价值的有：不再发标准件式的新闻稿，而要发有新闻性的新闻稿；设计具有创新意义和/或具有感染力的公关计划；不再试图把博客世界当作发布新闻稿的场所；倾听客户和消费者的声音，倾听可以带来问题，问题可以带来对话，对话可以带来关系；为客户带来更多质方面的曝光，而非只是量方面的；花更多的时间来研究和学习web2.0以及对公关准则的影响。
1. I will no longer send out press releases. Instead I will send out "news" releases and do so at least once a week.
2. I will commit to take the time to personalize my pitches with several different versions of the news releases to the niche media I am sending it to.
3. I will make a habit out of not pitching to bloggers, but will converse with them instead.
4. I will develop PR campaigns that tell a story with an innovative and/or compelling angle.
5. I will utilize social networking and the blogosphere with transparency, not as just another venue for press.
6. I will commit to being an active listener to my client, to the consumer, and throughout web 2.0. Listening leads to questions, questions lead to conversations, conversations develop relationships.
7. I will commit to making 20 phone calls per day.
8. I will commit to setting micro-goals that are achievable on a weekly basis so that I don't sabotage my motivation to succeed.
9. I will focus on quality exposure for my client instead of quantity.
10. I will invest time to research and educate myself on Web 2.0 and all of its additional folksonomies so that disjointed media is no longer an obstacle to my success.
（写于2008-01-01）