颠覆：Pinterest比Facebook更能卖东西

来自Bizrate的报告显示，以图片分享为主的Pinterest 比">Facebook更让有购买欲望的消费者亲睐，消费者更愿意在Pinterest上了解产品信息。

调查显示70%的被调查者表示他们从Pinterest上获得信息做出购买决定，67%的人表示他们会在Pinterest上关注和收集产品信息。在这两个指标上，Facebool分别是17%和21%，明显不给力。

在消费者与品牌的互动上面，Pinterest
同样保持领先。 Greater percent (55%) of Pinterest
users have engaged with retailers and brands via Pinterest, compared to the percent of Facebook users that engage retailers or brands on Facebook (48%). 消费者在Facebook和Pinterest上的行为也不同。最大的差别在于，消费者在Pinterest更倾向于
成为内容创造者（Creators），制作和分享内容， 而在Facebook上更多的是参与者（participants）的角色，更喜欢参与品牌的营销活动。
但是，Facebook在品牌推广和产品宣传方面依然远超Pinterest。Facebook still significantly surpasses Pinterest in r
each. The latest data from September 2012 shows that 63% of online consumers have a Facebook account; only 15% of online consumers have a Pinterest account. That said, awareness of Pinterest among online consumers continues to trend upwards. In August 2012, 46% of online consumers report that they have heard of Pinterest, up from 39% in May and 36% in March.