网站项目中客户和项目经理应该关注些什么?
作为一个项目经理在网站项目中到底应该和客户沟通些什么?无可否认,沟通是项目经理80%以上时间的工作内容,虽然项目管理有九大知识领域,四十多个过程组,众多的分析,决策,和执行绩效评估的工具,但是对于网站项目来说,项目时间最多几个月到半年,大多项目规模也就是几万到二、三十万,真正需要关注的反而是最基本的东西 - 沟通,那么沟通什么?怎么沟通呢?作为乙方, 到底该怎么做来应付那些难缠的甲方呢?
首先回到基本点,一个网站到底有哪些东西需要关注呢?
我们是否已经被客户折磨得忘记了我们才是专业的服务提供者?我们到底给客户灌输了什么概念呢?Webby作为网站方面的专业奖项,其评估的标准可以说给了我们一个相当可靠的基准,那么我们看看都有哪些方面是专家看重的。我觉得原文所表达的含义实在增一字太多,减一字太少,所以放在下面,给出简单的翻译。
Content 内容
Content is the information provided on the site. It is not just text, but music, sound, animation, or video -- anything that communicates a sites body of knowledge. Good content should be engaging, relevant, and appropriate for the audience. You can tell it's been developed for the Web because it's clear and concise and it works in the medium. Good content takes a stand. It has a voice, a point of view. It may be informative, useful, or funny but it always leaves you wanting more.
内容是指网站所提供的信息,不仅仅是文字,还包括音乐,声音,动画,或者视频
只要这些被用来传递网站所要传递的知识。 好的内容应该是吸引人的,和浏览者相关而且合适的。你甚至可以清楚地知道这些内容是专门为了网站而准备的,因为它们清楚,简洁而且特别适合这种媒介方式。好的内容总是有自己的特点,它可能表达一个声音,一种观点,它也可能是见多识广,开卷有益,或者仅仅是好玩,总之,它总会让你想要更多。
Structure and Navigation结构和导航
Structure and navigation refers to the framework of a site, the organization of content, the prioritization of information, and the method in which you move through the site. Sites with good structure and navigation are consistent, intuitive and transparent. They allow you to form a mental model of the information provided, where to find things, and what to expect when you click. Good navigation gets you where you want to go quickly and offers easy access to the breadth and depth of the site's content.
结构和导航指的是网站的框架,内容的组织方式,信息提供的优先次序,以及你在站内浏览的方式。
具有好的结构和导航的网站是保持一致,顺从你的直觉,并且简洁明了的。 这些结构和导航允许你建立一个接受信息的心理定式,你可以知道在什么地方会找到什么,点击之后又会发生何事。好的导航让你迅速地到达你想要去的地方并且为网站内容的广度和深度提供便捷的通道。
Visual Design视觉设计
Visual design is the appearance of the site. It's more than just a pretty homepage and it doesn't have to be cutting edge or trendy. Good visual design is high quality, appropriate, and relevant for the audience and the message it is supporting. It communicates a visual experience and may even take your breath away.
视觉设计是网站的外观,它不仅仅是一个漂亮的首页,也不必是前卫新潮。
好的视觉设计意味着高质量,恰如其份,和受众以及其支持的信息内容相关。它应该提供视觉体验甚至可以给你带来意外和惊喜。
Functionality功能
Functionality is the use of technology on the site. Good functionality means the site works well. It loads quickly, has live links, and any new technology used is functional and relevant for the intended audience. The site should work cross-platform and be browser independent. Highly functional sites anticipate the diversity of user requirements from file size, to file format and download speed. The most functional sites also take into consideration those with special access needs. Good functionality makes the experience center stage and the technology invisible.
功能是网站上使用的技术,好的功能性意味着网站工作正常,页面载入迅速,链接有效,任何使用的新技术都工作正常而且和那些目标受众相关。
网站应该跨平台,适应多种浏览器。高度功能化的网站可以预期用户需求的多样性,比如文件大小,格式,下载速度。好的功能性网站甚至会考虑那些有特殊需要的用户。出色的功能性让体验成为闪光灯下的焦点,而技术隐居幕后。
Interactivity交互性
Interactivity is the way that a site allows you to do something. Good interactivity is more than a rollover or choosing what to click on next; it allows you, as a user, to give and receive. It insists that you participate, not spectate.
所谓交互性是指网站允许你做些什么
好的交互性绝不仅仅是鼠标滑过的效果或者下一步该点击什么,它允许你做为一个用户可以给予也可以获取,强调你的参与而不是旁观。
It's input/output, as in searches, chat rooms, e-commerce and gaming or notification agents, peer-to-peer applications and real-time feedback. It's make your own, distribute your own, or speak your mind so others can see, hear or respond. Interactive elements are what separates the Web from other media. Their inclusion should make it clear that you aren't reading a magazine or watching TV anymore.